For a hard earned thirst, you need a big cold beer, and the best cold beer is…jelly?!?
That’s right. Jelly. Beer jelly. WTF?
You can find this little travesty at Breadtop in QV for $2.20. And yes, I did buy one.
Errr…umm…it is…definitely beer jelly. In fact, it tastes pretty much like a VB or Carlton Draught with just a little added sweetness to temper the bitterness. The frothy head was a little weird - a hop tasting solidified foam that was kind of like munching on beer flavoured marshmallows. I don’t know if I like it or not - two spoonfuls was more than enough for me, which must be saying something.
Initially this product really tickled my fancy but the more I ponder, the more I’m a little worried. As the display says, this product contains alcohol, and a fair bit of it if my beer-o-meter is correct. Do they sell this stuff to kids? Are they checking ID? Some cigarette novelties are banned in this state, but what about little beer flavoured ones?
Written by mellie on
January 23rd, 2008 | Tags: beer | Category: Uncategorized
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January 23rd, 2008 at 12:22 pm
It certainly was an interesting experience… I’m still not sure what I thought of it!
January 23rd, 2008 at 10:46 pm
It looks cool but sounds horrendous.
January 24th, 2008 at 12:55 am
I’m with Ed - I love that someone would follow this ridiculous idea through, but have no interest in eating it myself.
Thanks for taking one for the team, Mellie.
January 26th, 2008 at 4:00 am
WTF indeed!
Sounds somewhat as dodgy as you say it tastes. I wonder if they have a alcohol service licence?
Jack
January 26th, 2008 at 7:48 am
Beer jelly definitely falls into the just-because-you-can-doesn’t-mean-you
-should category. Now if it was champagne jelly with a couple of juicy berries cheekily suspended within, I’d be there with bells on (and spoon in hand).
Gilly jelly
January 30th, 2008 at 11:35 am
Hi Mellie, hmmm… I’m surprised to hear that breadtop is selling alcohol even though in the form of some sort of “dessert”
January 30th, 2008 at 11:50 am
It’s odd how we’re so strict on the serving of alcohol but don’t think twice when it comes to alcohol based desserts. While I’m usually pretty partial to them I don’t think I could manage this one. Really cute idea though!
February 2nd, 2008 at 5:04 am
Looks great as a novelty, but not sure about the taste.
As for the alcohol content, if it’s only a bit, like 0.5% or something, that’s no different to those liqueur chocolates you can buy from supermarkets. But if it’s higher, they need to be a bit responsible for selling it.
February 2nd, 2008 at 2:16 pm
Hey mellie - long time I never left you a comment, been catching up on a lot of yummy posts. Anyway - can’t believe Breadtop came out with beer jelly! I agree with you on the selling part - it’s strange they’ll allow alcoholic products to be placed at a place where minors can easily get hold of it, hmm.
I don’t have a penchant for beer so I’ll probably not try this, but it does seem a bit of a strange concept to me.
February 4th, 2008 at 2:42 am
Well, if an authentic Tiramisu is fine, why not beer jelly? And considering the cost of ingredients and labor, I doubt there’s a whole can of beer in that single cup… or even half a can. Definitely a novelty. I think I might head down to my nearest Breadtop to check it out. mmmmm
February 4th, 2008 at 11:00 am
That orange mousse next to it looks pretty good though….
February 5th, 2008 at 8:09 am
hi! hm.. tts interesting!the frothy head looks tasty.haha. might giv it a try =D
February 7th, 2008 at 1:21 am
What’s that noise…must be John Mellion turning in his grave!
February 11th, 2008 at 11:47 am
I love both jelly and beer, but I cannot help but notice how no one ahead of you had purchased one.
That, and having grown up surrounded by asian bakeries, Bread Top seems much like the McDonalds of Asia.
hmm…beer.
February 26th, 2008 at 8:58 am
This is nothing. At the “Ice Cream King” in Taipei they actually serve, yep, you guessed it… beer ice cream!
As with the jelly, there is not much to recommend it beyond the initial wtf-factor. Though I wasn’t really pushing the boundaries - amongst their 100+ flavours there also lurked a range of rice-wine and chinese medicinal-herb flavours too!
Luckily they had tamer options such as peach to kill the “beer-cream” taste in my mouth… not for the faint-hearted.
Great blog, btw.